| Choosing
a good Domain Name
The best domain names are
short, recognisable and memorable, but with 20,000 names being
registered a day around the world it is not surprising most of the
best ones have gone.
However, if your name is no longer available there are plenty of
other options in order for you to get your own unique identity on
the World Wide Web.
Lets say you have a fishing shop and you have created a web site
hosted by your ISP (internet service provider) with the free space
they gave you. The
address could look like ‘www.users.hostdomain.co.uk/~fishing01/’.
Not easy to remember or type.
‘fishing.co.uk’ would be best
(but someone bought that in 1996)
‘ukfishing.co.uk’ is more
specific (that went in 1999, not all good names were bought many
years ago)
‘fishwiz.co.uk’ now that is still
free (August 2000), it is short and sharp and will catch peoples
eye in adverts, it may not mean anything in the English language
but is easy to remember.
Fine examples are Yahoo.com one of the largest search engines and
Amazon.com the online bookstore, the names don’t mean much but
people hear/read the names and remember them when next searching
on the Internet.
There are many ways of choosing a name; it could be fun, related
to the business or hobby, personal, or even more specific. Lets
take fishing again, if you lived in Scotland you could pick ‘fishinginscotland.co.uk’
not easy to read, but you would know what the site is about by the
name. Then someone who types ‘fishing’ & ‘Scotland’ in
a search engine should find your site near the top of the list, as
your name is relevant to the search.
Choosing a name does not stop there, if you are choosing a name
for your local club then one name is all you need. But for a
business/company, with multiple products it is becoming common to
purchase multiple names, like advertising, the more presence you
have, the easier it is to find you or your products.
Lets use ‘fishwiz.co.uk’, your
site sells rods, reels and bait and you register
‘fishingrodsforsale.co.uk’,
‘baitforsale.co.uk’ etc. Now not only will your
site be found under fishing, but also fishing rods and bait as the
other names can direct the searcher to your main web site.
Note:
Although there are
many ways to choose a name there are specific rules set by the
naming authorities that have to be adhered to see Registration
Rules
At '1stnames.co.uk'
we are currently combining our years of expertise working on an
intelligent name searcher which will also suggest alternative
names relevant to you, making life easier giving you alternatives
you may not have considered.
Please re-visit as this will be available in the next few
weeks. In the meantime we are happy to give further advice should
you require it.
You have thought of a name what
next?
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